The blog highlights our partnership with Databricks and three features which enable bidirectional data integration, unlocking new use cases for actionable insights and personalized experiences at scale.
Key features include:
- Databricks as a Storage Destination: Sync events into the Lakehouse.
- Databricks as a Profiles Sync Destination: Hydrate the Lakehouse with unified and identity-resolved customer profiles.
- Databricks as Reverse ETL Source: Activate data directly from the Lakehouse via Segment to unlimited destinations including over 450 prebuilt, battle tested, APIs with the world's most popular martech applications.
Marketers and data teams can leverage these integrations for powerful machine learning capabilities, enabling critical use cases like marketing attribution and predictive analytics. Read more here.