Event Collection FAQs

Collecting Events with Segment -- FAQ

What is event collection?

Event collection is the process of capturing interactions users have with your digital properties, such as websites, mobile apps, and web applications. These interactions, or "events," can include page views, button clicks, form submissions, and more.

How do I start collecting events with Segment?

To start collecting events with Segment, you first need to integrate Segment's tracking library (such as analytics.js for web applications) into your digital property. Once integrated, you can begin tracking events by calling Segment's API methods (e.g., analytics.track()) to send event data to Segment.

What are some common events I should track?

Segment's event catalog offers a range of standard events you might consider tracking, including:

• E-commerce Events: Such as Email Bounced, Email Delivered, Email Link Clicked, Email Opened, and Unsubscribed.
• Engagement Events: Like Push Notification Tapped and Experiment Viewed.
• Subscription Events: Including Channel Subscription Updated and Group Subscription Updated.
• Journeys and Broadcast Events: For example, Audience Entered.

These events cover various user interactions that are crucial for understanding user behavior and engagement. Recommendations and collections specs can be found in our documentation.

What are event properties, and how do I use them?

Event properties are additional pieces of information you can attach to an event to provide more context about the interaction. For example, for an Email Opened event, you might include properties like email_subject and campaign_name. These properties allow you to segment and analyze your event data more granularly.

Can Segment handle high volumes of event data?

Yes, Segment is designed to handle high volumes of event data. It uses a scalable infrastructure that can accommodate large spikes in data without degradation in performance. This makes it suitable for businesses of all sizes, from startups to large enterprises with extensive user bases.

How does Segment deal with duplicate events?

Segment has built-in deduplication features that identify and filter out duplicate events. This ensures that your analytics are not skewed by repeated data, providing a more accurate view of user interactions. User/MTU de-duplication is necessary to ensure user

What is the latency in event processing with Segment?

Event processing latency with Segment is typically low, often within a few seconds. However, the exact latency can vary based on the volume of data being processed and the specific destinations to which the data is being routed.

How do I troubleshoot issues with event collection in Segment?

Segment provides a Debugger tool within the Segment dashboard that allows you to view incoming events in real-time. This tool helps you identify and troubleshoot issues with event tracking, such as missing events or incorrect event properties.

What support does Segment offer for setting up and managing event collection?

Segment offers comprehensive documentation, a knowledge base, and community forums to help you set up and get going! If you have any pressing questions, feel free to ask here in community, or reach out to your account strategist.

We would love to hear your thoughts! How do you think about collecting data? Does your team follow a tracking plan?