General Discussion

Start a conversation or share what you're working on, tips and best practices

  • 10 Topics
  • 30 Replies

10 Topics

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New Contributor
Jacques BotesNew Contributor
posted in General Discussion

Google Lead Gen Form

Hey all, I thought I would share a tip here in case someone else finds it useful. Recently, we needed to set up an integration from Google Lead Gen. None of the standard integrations from Google suited our needs, and we didn't want to use Zapier due to the additional costs. So, we created a source function and used the webhook integration from Google Lead Gen. This setup allowed us to send data to any of the sources connected to Segment.To understand the payload, we connected the source function to Google Lead Gen and inspected the incoming data. We then wrote the source function to transform the data into the correct format.The new Action-Based destinations in Segment are also beneficial because they make the mapping configuration straightforward.!--> 

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J
New Contributor
3 hours ago
Chris Johnston
New Contributor
Chris JohnstonNew Contributor
posted in General Discussion

How do you stack up?

It’s not perfectly up-to-date, as I made this almost 2 years ago now, but this is how we are putting Segment at the center of our world.SourcesWe currently have 16 sources, mostly various front and back end engineering systems, python, ruby, js as well as our ios and android apps. In our typical setup, we have both a staging and prod system connected for testing, but do not connect our staging into the Engage portion to keep data clean. Warehouse & BIAll of our data flows into Redshift and we visualize in Looker. This is a work in progress for sure, but every day we add new reports to get ourselves more campaign performance data.DestinationsThis is where it gets fun in my opinion. We have everything from FullStory to Braze, Branch to Hubspot, Zendesk to Survicate, Google Ads to Optimizely. Needless to say, its a handful. In total, our roadmap is to get to 20 tools. SOOOO….What’s in your stack?

4
Wolf Cramer
Segmenter
8 hours ago
A
New Contributor
Angela I LydaNew Contributor
posted in General Discussion

Know a Marketing Engineer looking for a new gig?

Hi! My (super-cool) company, DistroKid, is looking for an experienced engineer who is used to working with Segment, among other marketing tools. The role would work with marketing but will still be part of the engineering organization.DistroKid is the easiest way for musicians to get their music into Spotify, Apple, Amazon, Tidal, TikTok, and YouTube. They distribute over 40% of new music to the world, and artists get to keep 100% of their earnings.Not only is the company mission cool, but the culture is even better. Click here to apply: https://distrokid.teamtailor.com/jobs/4157595-marketing-engineer

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A
New Contributor
8 hours ago
Andrew Ferreira
New Contributor
Andrew FerreiraNew Contributor
posted in General Discussion

RETL vs SQL Traits

Since RETL was released I am debating whether or not RETL is a replacement for SQL Traits. What you think?

7
Elena Pellin
New Participant
10 hours ago
kclkirk
New Contributor
kclkirkNew Contributor
asked in General Discussion

Survey Solution Suggestions

Hello everyone! We are looking for a potential replacement for Alchemer to run surveys and collect product feedback. We need something that allows for multiple questions, logic-based paths and easy, lightweight implementation. Ideally it would integrate with Segment for easy triggers from Segment track events and streaming of survey data to various destinations. White labeling and a lightweight SDK or cloud-based solution would be great as well. Anyone have a solution they would recommend? 

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kclkirk
New Contributor
5 days ago
R
New Contributor
Richard FaheyNew Contributor
posted in General Discussion

Linking unknown users to a business / account

Hello, I am exploring how we can use Segment to associate un/known users to un/known businesses. Has anyone top tips to share regarding this activity.To date we have mapped out the un/known contact identities and the priority order. We are about to undertake a similar exercise for the business/accounts.Thanks in advance Richard

2
Andy Cogbill
Segmenter
7 days ago
J
New Contributor
juan pablo duqueNew Contributor
posted in General Discussion

In your companies, which roles are currently responsible for creating audiences in Segment?

Hi everyone, I'm curious to learn more about how your companies are currently building their audience creation processes. Specifically, I'm interested in understanding which roles are involved in this process. Is it primarily handled by the marketing team, the data team, or the product teams? 

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Chris Johnston
New Contributor
18 days ago
J
New Contributor
James LarsenNew Contributor
asked in General Discussion

Segment Unify Attribution Expectations

Our company currently uses Google and Facebook for most of our paid advertising, and we're trying to tie our customer's journey from web through to sign up of our app. We use Segment so started using their "Unify" service to try to figure out where our customers came from. However, after much tweaking and even reviewing our setup with Segment, we're still landing at about 48% of our customers signed up with no visibility into any pre-sign up activity (web viewing or ads clicked). Our customers mostly interact via mobile (very little desktop usage).The question I'm trying to answer for the team is if 48% non-attribution indicates a problem with our setup, or if due to the tightening of privacy and security lately, that's just the "new normal" for tracking user's journeys from web to sign-up? We tried asking Segment, but their response didn’t tell us much, so would love to get some feedback from this community. Any insight is greatly appreciated!

7
J
New Contributor
27 days ago
Rob Craig
New Participant
Rob CraigNew Participant
posted in General Discussion

Integrating Segment with Data Warehouse/Visualization Tools

Hey folks, sharing a discussion that kicked off in this thread about integrating Segment events into a data warehouse + bringing those events into data visualization tools. Sharing in case the conversation is helpful for others:At Wave, our team is just starting to tap into the potential of Segment events in our Redshift data warehouse - since we brought them into the warehouse a couple of month ago.We use Looker as our data visualization platform so there’s an added layer of complexity bringing Segment events into that platform in a way that is properly modelled and ready for presentation to stakeholders.Would love to hear of any other experiences others have had bringing Segment data into your warehouse and data visualization/dashboarding tools.

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Denys Tkalich
New Participant
1 month ago
P
Segmenter
pcooperSegmenter
posted in General Discussion

React Native SDK Offline Handling

  The main focus of this community post is to highlight how Segment handles offline situations using its React Native SDK, also having a closer look at the iOS library code to see how it works. Offline Handling in Segment React Native SDK When the React Native SDK tries to send an event and the device is offline, the event is not lost. Instead, it is saved into a queue. The SDK keeps attempting to send these queued events whenever the device regains its network connection. This queueing mechanism ensures that no events are lost due to temporary network connectivity issues.The offline handling mechanism is actually part of the underlying native libraries (iOS and Android). Offline Handling in Native Libraries (iOS example) To illustrate how offline handling works in native libraries, let's look at the iOS library (Objective-C).The core of the offline handling logic resides in a method called flush within the SEGSegmentIntegration.m file. Here's a simplified version of the flush method f

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P
Segmenter
1 month ago

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